Wednesday, April 24, 2013

Pushing the Frontier

I received an email tonight from Frontier Airlines.

Text available below.
Please allow extra time at the airport when traveling.
 
Dear Sean,
 
We wanted to let you know about an important change at the Federal Aviation Administration (FAA) that could affect your upcoming travel plans. Due to sequestration budget cuts within the FAA, your flight may experience delays due to non-airline airport staff reductions and longer lines at airports across the U.S.
 
As a result of these changes and to allow travelers plenty of time to get to the gate and onboard,Frontier has increased our minimum domestic check-in time to 45 minutes, effective May 1, 2013. Please allow yourself a little more time at the airport to get to your flight.
 
Remember to check your flight status on FlyFrontier.com or on our mobile app before departing for the airport.
 
Thank you for flying Frontier Airlines, we look forward to seeing you onboard soon.

Sincerely,

Daniel Shurz
Sr. Vice President, Commercial

The gist of it is, "because of sequestration cuts at the FAA, we're requiring people to get to the airport earlier."  This sounds like helping the customer.  "Hey, we wanted to let you know that you need to be there earlier."

"That was nice of them," you might think.  Except, sequestration is resulting to staff cuts at the FAA.  Which means flights might be delayed.  That means, if anything, that you should come to the airport later, not earlier.

I suspect, however, that Frontier planned all along to require earlier arrival.  I applaud them for their efforts to communicate this to customers.  It even managed to make it through my spam filter!  Still, I feel that Frontier is not being totally honest about why they're doing this.  I'd love to be wrong!